Description
Students were tasked to consider the technological and environmental factors, relating to a PESTEL analysis. A PESTEL analysis is a strategic tool that examines the external macro-environmental factors affecting an organisation. A PESTEL analysis offers a comprehensive view of the external environment by assessing Political, Economic, Social, Technological, Environmental, and Legal factors. This holistic perspective helps in understanding the broader context in which an organisation operates.
A focus on technological factors enabled students to recognise emerging trends and technological advancements, while a focus on environmental factors is crucial in today’s business landscape. By analysing environmental aspects within PESTEL, students identified ways in which the organisation can operate sustainably and incorporate environmental responsibility. This compilation of student insights draws from the 14 analyses submitted. Students were introduced to both the VISIR2 technology card and a description of the technology case prior to the analysis.
Student insights were collated into emerging themes for technological, environmental, and legal factors. The main technological themes include accident prevention, AI, materials science and engineering, self-driving and autonomous vehicles, power consumption, search, and rescue technologies as well as solid-state imaging. Environmental themes include energy consumption, global warming, greener construction, plastic waste management, responsible material choices and wildfire detection. Finally, the main legal factors included copyright, patent law, export control, the democratization of night vision and IR imaging, evolving automotive legislation and regulations, Privacy concerns, regulating harmful or dangerous materials, responsibility, and liability.
